Internet activity bias wrecks impact analysis

Internet activity bias wrecks impact analysis

Fascinating article from Jakob Nielsen highlighting a real problem for measuring the effect of marketing on internet usage. An experiment on whether users were more or less likely to visit Yahoo having seen a promotional video showed the following: the thick blue line...

Possibly my favourite FB status ever

“Things you don’t really want to happen: being caught in the lift singing along to ‘I touch myself’ by the Divynyls, with your eyes closed, while looking a bit of a hot and sweaty mess after a lunch time jog. Oh, and you REALLY don’t want...
Reptiles of Hong Kong

Reptiles of Hong Kong

16 turtles, 23 lizards and 55 snakes. Those numbers seem to be the wrong way around for most people… That said, its a useful resource to help identify critters you see out and about.

Buffett on pension fund managers in 1975

I hope I have even 5% of his wisdom when I hit 44. Don’t mind on what subject, but something would be nice. “If above-average performance is to be their yard stick, the vast majority of investment managers must fail. Will a few succeed — due to...

Whom

I’m not a massive fan of “whom” – it can sound a bit arch for my liking. But I’m being won over… Whom is vocabulary drenched in bourbon, monocles and mustaches. How and why to use whom in a sentence – The...
“Explorers, not colonists”: space isn’t easy

“Explorers, not colonists”: space isn’t easy

Must read account of an unusual occurrence on a space walk. Amazing that we take the existence of the ISS for granted now, and it is nothing compared with what we need to do in space (and I strongly believe we can work on climate change and poverty while pushing ahead...