An article which made me think. I strongly believe that I’m seeing and hearing fewer and fewer ads in my life thanks to:

  • Sky+ (almost never watch ads now, even on live Rugby matches, because we just hit pause)
  • TV downloads (kind Canadians have removed the adverts from, e.g. Lost series 2 – just getting good at episode 8, by the way)
  • MP3 player (never listen to podcasts, just chunking through my 6000 songs)

Does this mean that I’m weakening some of the implicit associations that I’ve built up over thirty years?