Science and marketing

Wise words from CDM. Science tries to tell people, in language they understand, something that none of them ever knew before. Marketing is the exact opposite.
Can we fix wine tasting?

Can we fix wine tasting?

It is pretty clear that wine tasting does not work the way we might think it ought to. Experts contradict themselves over time in their scoring of the same wine Experts in a test can't tell if a wine is red or white when it is the same white wine dyed red...