It knows (Google, that is)

Daniel Soar reviews ‘The Googlisation of Everything (and Why We Should Worry)’ by Siva Vaidhyanathan, ‘In the Plex’ by Steven Levy and ‘I’m Feeling Lucky’ by Douglas Edwards · LRB 6 October 2011.

Great summary of the way Google works. My take-outs: we are Google’s product and the way we interact with Google’s services helps them improve the value to us of being their product.